×
You will be redirected back to your article in seconds

‘Cinematherapy’ on couch

Stern to oversee Romance push

Chuck Dolan’s Romance Classics cable network has decided to have some fun with its programming lineup of theatrical movies: The new umbrella concept of “Cinematherapy” will link the content of scheduled movies to womens’s moods in various dayparts.

“We’re creating a romance zone, like ESPN’s sports zone,” says Marty von Ruden, senior VP and G.M. of Romance Classics. The network has scratched out only 20 million cable and satellite homes since it opened for business in January 1997, so the goal of Cinematherapy is to get the industry talking about Romance Classics.

Exec producer tapped

Von Ruden has signed a deal with Nancy Stern, a veteran production executive (“Daytime Emmy Awards,” “All My Children”), who’ll be executive producer of Cinematherapy. Two on-air hosts will provide the wraparounds to the movies, drawing on the advice of Nancy Peske and Beverly West, co-authors of a 1999 Dell book, “Cinematherapy: The Girl’s Guide to Movies for Every Mood.”

Some of the Cinematherapy topics for February include Neurotics Night (“Manhattan Murder Mystery”), Working Girl Blues (“His Girl Friday”), Men Behaving Badly (“Love at First Bite”), Women Behaving Badly (“Twelfth Night”) and Straining to Hear Your Inner Voice (“Sabrina,” with Audrey Hepburn).

More TV

  • ‘Hitsville: The Making of Motown’ Acquired

    ‘Hitsville: The Making of Motown’ Acquired by Showtime for U.S.

    Polygram Entertainment, Universal Music Group’s film and television division, along with Capitol Music Group, Motown Records and Fulwell 73 announced today that “Hitville: The Making of Motown” has been acquired by Showtime for release in North America with plans for a fall premiere, and Altitude for theatrical release in the UK and Ireland. The feature-length [...]

  • Game of Thrones Cast

    What's Next for 'Game of Thrones'' Cast Members

    Eight years and eight seasons later, the “Game of Thrones” cast finally has some downtime to relax or move onto other projects. Some stars, like Kit Harington, who told Variety that he doesn’t plan on taking another role as physically demanding as Jon Snow, certainly deserve a break, but others have wasted no time getting back on [...]

  • 'Fleabag' Season 2 Review: How Its

    'Fleabag': Season 2’s Top 10 Breaks From Reality, Ranked (Column)

    The searing first season of “Fleabag” felt like a complete story in and of itself. As adapted from Phoebe Waller-Bridge’s one-woman show, the series expanded on the world of a woman wild with lust and grief with such expert ease that by the time it ended, even Waller-Bridge herself was sure that it was the [...]

  • Richard Madden Says 'Game of Thrones'

    Richard Madden Says the 'Game of Thrones' Cast Deserves a Medal

    Richard Madden is thankful for his time on “Game of Thrones,” but is also happy to have been able to move on when he did. The “Bodyguard” star sat down with “Sharper Objects'” Amy Adams for Variety’s Actors on Actors, where he expressed some incredulity at the idea of spending so long with just one [...]

  • MEET THE PRESS -- Pictured: (l-r)

    Submissions Now Welcome for Third 'Meet the Press' Film Festival

    Chuck Todd’s quest to bring “Meet the Press” to the movies continues. The third annual Meet the Press Film Festival, held in collaboration with the American Film Institute, will take place on October 6 and 7 in Washington, D.C., and remains a haven for issue-focused documentary shorts. Todd believes the event serves a critical mission: [...]

  • Winner of the 2019 Eurovision Song

    Netherlands' Duncan Laurence Wins 2019 Eurovision Song Contest

    Madonna’s controversial performance may have grabbed the headlines, but Duncan Laurence won the nearly four-hour-long 2019 Eurovision Song Contest for the Netherlands with the song “Arcade,” which he cowrote with Joel Sjöö and Wouter Hardy. Laurence won a total of 492 points from the expert juries and televoters in a contest that was touch and [...]

More From Our Brands

Access exclusive content