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Brazilian b’caster may leave trade group

Bandeirantes to exit Globo-dominated Abert unless there are changes

RIO DE JANEIRO — TV Bandeirantes may be the latest major defection from the Brazilian Assn. of Radio and Television Cos. (Abert), a move that would call into question the org’s raison d’etre.

In theory, the Abert reps the interests of local TV and radio broadcasters, but it has been criticized by No. 4 net Bandeirantes and by former members as pandering to the interests of leading broadcaster TV Globo.

“Bandeirantes will be leaving Abert unless Globo gives up its dominance over the association,” said a network official who asked not to be named. “Globo will end up being the only TV net in the association, which makes no sense. It’s like having the United States as the only member of the United Nations.”

Globo dominates

Including the stations affiliated with Bandeirantes, Abert currently represents 200 TV and 1,400 radio stations, said association spokeswoman Georgia Moraes. TV Globo dominates Brazil’s broadcast TV sector, with 53% of the audience in 1999 and 77% of the open-TV ad spend.

In talks with Globo and Abert, Bandeirantes’ execs are mum on the specifics of their complaints.

On Aug. 31, Abert members will vote for a new prexy and board. Paulo Machado de Carvalho Neto, owner of the Jovem Pan radio chain, is the only candidate. He has the support of TV Globo but is opposed by Bandeirantes, which views him as an unwavering Globo ally.

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