BERLIN — Germany has a new star: Zlatko, a 24 year old Macedonian-born mechanic who thinks Shakespeare is a movie director and claims he has never read a book in its entirety.
Zlatko, nicknamed the Brain, was voted off Teutonic web RTL2’s smash “Big Brother” on Sunday but has landed on his feet with latenight talkshow appearances, exhaustive media coverage, a pop song and his own series.
“Big Brother” is the hit format, licensed by Endemol, in which 10 people are placed in an isolated house, with their movements telecast nightly and Webcast 24 hours a day while viewers can vote to oust the candidates.
The six-episode “Zlatkos Welt” (Zlatko’s World) will premiere Monday, during which a camera team will follow the burly straight-talker through the course of his day.
Despite his enormous popularity, viewers gave Zlatko his walking papers because he wasn’t getting along with his housemates.
“Big Brother” has given RTL2 the best ratings in its history.
Sunday’s show, Zlatko’s final appearance, drew 4.7 million viewers and a whopping 45% market share among viewers 14-29. The series’ Web site averages 3.5 million hits per day, making it one of the most successful in the world.