BANGKOK — As word of Reed Midem’s cancellation of the Mip Asia TV trade show seeped out across Asia on Thursday, organizers of Thailand’s Bangkok Entertainment Show (Best) perked up their ears.
Best, held last December for the first time, is an entertainment-product market sponsored by the Thai Dept. of Export Promotion and the 100-member strong Thai Entertainment Industry Assn. (Tena). It’s scheduled to hold its 2000 edition Dec. 8-10 at the Queen Sirikit National Convention Center in Bangkok, Thailand.
Surprised at the cancellation of this year’s Mip Asia, Tien Pronvanit, director of international affairs for Five Star Prods., a key organizer of the Best market, sees great opportunities for exhibitors to participate at this year’s event.
“After six years in the region, Mip Asia was a well-respected television market. Now, except for the Casbaa (Cable & Satellite Broadcasting Assn. of Asia) show, there are no markets in the region. This makes Best a prime event for exhibition of international entertainment product,” he said.
The Best organizing committee was scheduled to meet Thursday to discuss implications of the Mip Asia cancellation.
“We will make a much stronger commitment to attract a wide variety of international companies to Best 2000,” Pronvanit said.