LONDON — The BBC is looking to pair up with a video-on-demand partner to extract more value from its TV archives.
BBC Worldwide, the pubcaster’s commercial arm, is eyeing a number of VOD players to fund and set up a joint venture that will allow Beeb viewers access to one of the largest programming libraries in the world. That could entail taking a stake in an existing VOD company — such as Video Networks or Yes TV — or partnering with a cable operator.
Also on the agenda is teaming with other content providers to offer the even more attractive proposition of a “Best of British” archive.
“The BBC expects to be the catalyst which will make the proposition sufficiently compelling, but it can only be strengthened by content from other channels,” said Jeremy Mayhew, BBC Worldwide director of new ventures and strategy.