Arbitron codes Forr for encoding duties

Exec primed for Portable People Meter

Arbitron Co. has tapped David Forr to head encoding operations for its new Portable People Meter, which is being deployed in conjunction with Nielsen Media Research.

As manager of encoding operations, Forr will work with broadcast and cable engineers during the first U.S. field trial of the beeper-sized audience measurement system, taking place this fall in Philadelphia. Encoding of cable network and TV stations’ programming will be necessary for the system’s accurate recording of participants’ watching habits.

“David has extensive experience in television audience measurement and metering technology, including five years with Arbitron’s Meter Operations division,” said Arbitron exec VP and general manager of worldwide new media Marshall Snyder. “This experience makes him the ideal person to lead our PPM system encoding efforts.”

In addition to his previous work at Arbitron, Forr has worked as director of engineering at Statistical Research Inc. and as director of U.S. field operations at AGB Television Research.

More TV

  • Teenage Mutant Ninja Turtles Virtual reality

    Nickelodeon's 'Teenage Mutant Ninja Turtles' Go Virtual at Comic-Con

    Arbitron Co. has tapped David Forr to head encoding operations for its new Portable People Meter, which is being deployed in conjunction with Nielsen Media Research. As manager of encoding operations, Forr will work with broadcast and cable engineers during the first U.S. field trial of the beeper-sized audience measurement system, taking place this fall […]

  • Destan Arslanoski Stunt Performer

    Stunt Performers Say There's Not Enough Being Done to Address Risks of the Job

    Arbitron Co. has tapped David Forr to head encoding operations for its new Portable People Meter, which is being deployed in conjunction with Nielsen Media Research. As manager of encoding operations, Forr will work with broadcast and cable engineers during the first U.S. field trial of the beeper-sized audience measurement system, taking place this fall […]

  • Discovery Extends CEO David Zaslav's Contract

    Discovery Extends CEO David Zaslav's Contract Through 2023

    Arbitron Co. has tapped David Forr to head encoding operations for its new Portable People Meter, which is being deployed in conjunction with Nielsen Media Research. As manager of encoding operations, Forr will work with broadcast and cable engineers during the first U.S. field trial of the beeper-sized audience measurement system, taking place this fall […]

  • Janina Gavankar

    Eka Darville, Janina Gavankar, Italia Ricci Join North Fork TV Festival Lineup

    Arbitron Co. has tapped David Forr to head encoding operations for its new Portable People Meter, which is being deployed in conjunction with Nielsen Media Research. As manager of encoding operations, Forr will work with broadcast and cable engineers during the first U.S. field trial of the beeper-sized audience measurement system, taking place this fall […]

  • Alice Wetterlund

    'Silicon Valley' Actress Calls T.J. Miler a 'Bully,' Cast Members 'Complicit'

    Arbitron Co. has tapped David Forr to head encoding operations for its new Portable People Meter, which is being deployed in conjunction with Nielsen Media Research. As manager of encoding operations, Forr will work with broadcast and cable engineers during the first U.S. field trial of the beeper-sized audience measurement system, taking place this fall […]

  • Troy Searer, Jesse Angelo

    New York Post Launches TV Division (EXCLUSIVE)

    Arbitron Co. has tapped David Forr to head encoding operations for its new Portable People Meter, which is being deployed in conjunction with Nielsen Media Research. As manager of encoding operations, Forr will work with broadcast and cable engineers during the first U.S. field trial of the beeper-sized audience measurement system, taking place this fall […]

More From Our Brands

Access exclusive content