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‘Bait’ sets L.A. hook

Helmer snares audience organically: with horses, a Mercedes

Warner Bros. and Castle Rock unspooled “Bait,” its version of “Big Brother” in Century City’s Loews Cineplex Plaza on Tuesday night. Doug Hutchison, co-star of the action comedy in which law enforcement agents “watch” star Jamie Foxx, said he sometimes feels he’s being watched. “I have an interesting landlord, and I’ve realized it is extremely probable that my phone is tapped. On one hand I’m on the phone trying to edit myself, but one day I just want to say to her, ‘Hi, how are you doing?’ “

Helmer Antoine Fuqua, who had wife Lela Rochon on his arm, talked about what he likes to use to “hook” the action audience in an “exciting and organic way.”

“In the film there are horses, and a Mercedes sliding on its side and a baby in jeopardy. I like to see what I can do without relying on all of the big digital effects money and seeing what I can do in the camera.”

Foxx, who Fuqua claimed was a “handful” with his antics on the set, joked about how seeing his name above the title wasn’t a new thing for him: “I used to do porno back in the day, so I’m used to it.”

Those who attended the Century Club after-party included cast members David Morse, Jamie Kennedy, Jeffrey Donovan and Tia Texada; WB execs Brad Ball, Lorenzo DiBonaventura and Alan Horn; Castle Rock’s Rob Reiner, Martin Shafer and Andy Scheinman; and guests Garcelle Beauvais, Cedric the Entertainer, Kim Director, Ellia English, Earvin “Magic” Johnson, Garrett Morris, Wendy Raquel Robinson and Terri J.Vaughn.

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