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Joseph Deighton Gibson Jr.

Joseph Deighton Gibson Jr., better known to his broadcast audience as Jack the Rapper, died Jan. 31 in Henderson, Nev., after a lengthy illness. He was 79.

Gibson, who began his career in 1945, was known as Jockey Jack during his early years in radio. He first worked in Atlanta on WERD, one of the nation’s first black-owned and operated radio stations, on the talkshow “Good Morning, Atlanta.”

As Jack the Rapper, he founded an annual national music conference called Family Affair and was Motown’s first national director of promotions in 1962.

He also worked for Decca records from 1966 to 1969 and at one time was a VP of promotions for Stax Records. In 1955, he founded the National Assn. of Radio Announcers.

In addition to his wife, Elsie, Gibson is survived by a daughter, a son, a sister, six grandchildren and eight great-grandchildren.

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