×
You will be redirected back to your article in seconds

Edward (Eddie) Lawrence

Edward “Eddie” Lawrence, one of the last members of MGM’s legendary publicity department during its halcyon years, died Tuesday of natural causes at his Cheviot Hills, Calif., home. He was 95.

Lawrence spearheaded the publicity campaigns of Metro features including “Pride and Prejudice,” “Waterloo Bridge” and “Butterfield 8” as well as several Hepburn and Tracy films.

Noted for his courtly manner, Lawrence handled special assignments with big studio stars including Jean Harlow, Wallace Beery, Norma Shearer and Greer Garson.

He started at the studio in 1935, where his first job was promoting “Romeo and Juliet,” starring Norma Shearer and Leslie Howard.

He was once assigned to take Clark Gable to see “Mutiny on the Bounty.” He tried to sneak the movie star in a side door, but Gable refused.

“Oh, no. Gable always goes in the front door,” Lawrence recalled the screen idol saying.

“So that’s what we did,” Lawrence told the Los Angeles Times long afterward. “Straight in, through the front, without stopping, and a girl looked up and fainted on the spot.”

He retired from MGM in 1969.

He is survived by his wife of 65 years, Helen, a daughter and a granddaughter.

Family suggests donations in his name be made to the Motion Picture and Television Fund.

More Scene

  • Sutton Foster'A Chorus Line' 75th Anniversary

    'Younger' Star Sutton Foster Recalls One of Her Early 'Terrible' Auditions

    Edward “Eddie” Lawrence, one of the last members of MGM’s legendary publicity department during its halcyon years, died Tuesday of natural causes at his Cheviot Hills, Calif., home. He was 95. Lawrence spearheaded the publicity campaigns of Metro features including “Pride and Prejudice,” “Waterloo Bridge” and “Butterfield 8” as well as several Hepburn and Tracy […]

  • Patricia Arquette speaks at the "Escape

    Patricia Arquette Lauds Pay Parity Progress, but Says More Work Needs to Be Done

    Edward “Eddie” Lawrence, one of the last members of MGM’s legendary publicity department during its halcyon years, died Tuesday of natural causes at his Cheviot Hills, Calif., home. He was 95. Lawrence spearheaded the publicity campaigns of Metro features including “Pride and Prejudice,” “Waterloo Bridge” and “Butterfield 8” as well as several Hepburn and Tracy […]

  • Ben Stiller, Patricia Arquette, Benicio Del

    'Escape at Dannemora': Why Ben Stiller Decided to Make the Prison Drama Series

    Edward “Eddie” Lawrence, one of the last members of MGM’s legendary publicity department during its halcyon years, died Tuesday of natural causes at his Cheviot Hills, Calif., home. He was 95. Lawrence spearheaded the publicity campaigns of Metro features including “Pride and Prejudice,” “Waterloo Bridge” and “Butterfield 8” as well as several Hepburn and Tracy […]

  • Donald-Trump-Kanye-West

    Kim Kardashian Recalls Fire Evacuation, Kanye’s ‘Empathy’ Plea to Trump in Exclusive Interview

    Edward “Eddie” Lawrence, one of the last members of MGM’s legendary publicity department during its halcyon years, died Tuesday of natural causes at his Cheviot Hills, Calif., home. He was 95. Lawrence spearheaded the publicity campaigns of Metro features including “Pride and Prejudice,” “Waterloo Bridge” and “Butterfield 8” as well as several Hepburn and Tracy […]

  • Aretha Franklin performs at pre-inaugural festivities,

    Aretha Franklin Documentary 'Amazing Grace': Helping Her 'Family to Heal and Move on'

    Edward “Eddie” Lawrence, one of the last members of MGM’s legendary publicity department during its halcyon years, died Tuesday of natural causes at his Cheviot Hills, Calif., home. He was 95. Lawrence spearheaded the publicity campaigns of Metro features including “Pride and Prejudice,” “Waterloo Bridge” and “Butterfield 8” as well as several Hepburn and Tracy […]

  • Donald Trump, Robert De Niro

    Robert De Niro Bashes Trump Again: 'Down With This Motherf---er!'

    Edward “Eddie” Lawrence, one of the last members of MGM’s legendary publicity department during its halcyon years, died Tuesday of natural causes at his Cheviot Hills, Calif., home. He was 95. Lawrence spearheaded the publicity campaigns of Metro features including “Pride and Prejudice,” “Waterloo Bridge” and “Butterfield 8” as well as several Hepburn and Tracy […]

  • Montel Williams poses on the red

    Variety's Salute to Service Luncheon Honors Hollywood Veterans, Military Supporters

    Edward “Eddie” Lawrence, one of the last members of MGM’s legendary publicity department during its halcyon years, died Tuesday of natural causes at his Cheviot Hills, Calif., home. He was 95. Lawrence spearheaded the publicity campaigns of Metro features including “Pride and Prejudice,” “Waterloo Bridge” and “Butterfield 8” as well as several Hepburn and Tracy […]

More From Our Brands

Access exclusive content