As the syndication upfront ad market breaks this week, Warner Bros. Domestic Television Distribution is upping its head of media sales, Julie Kantrowitz, to exec veep.
Kantrowitz, who was senior VP, will continue to head the staff that is selling national barter advertising for Warner’s fall slate, its largest-ever barter inventory. Shows set to hit syndication’s airwaves this fall include firstrun strips “Street Smarts” and “Moral Court,” as well as returning firstrun shows “Rosie O’Donnell,” “Change of Heart,” “Extra,” “Access Hollywood,” “The People’s Court,” “Jenny Jones,” “Judge Mathis” and recently renewed freshman yakker “Queen Latifah.”
Off-net series with barter include “Friends,” “The Drew Carey Show,” “The Wayans Bros.,” “The Parent ’Hood” and “In the House.” “Suddenly Susan” and “Will & Grace” both debut this fall.
WBDTD’s Media Sales department handles barter ad sales for the company’s syndicated feature film packages.
Kantrowitz has served as senior veep since 1996. She joined Telepictures in September 1985 as manager of media sales planning and worked her way up to veep of media sales in 1987 for Lorimar Telepictures, which subsequently became WBDTD Media Sales when Warner Bros. acquired Lorimar in 1989. In 1993 she became veep and general manager of media sales for the company before she was elevated to senior veep in 1996.
“Julie has really been a driving force behind the enormous success of our media sales division,” said WBDTD president Dick Robertson.