MIAMI — MTVi Latam, the new Latam online division of the MTVi Group, has named Pierluigi Gazzolo VP.
Gazzolo was formerly the regional director of affiliate sales for MTV Networks Latam, supervising the sales of both MTV and Nickelodeon channels to pay TV operators throughout the region.
His new responsibilities include overseeing creative strategy of the MTV Latam’s official Spanish-lingo site http://www.mtvla.com and increasing MTVi’s business development through content deals, online ad sales, and e-commerce. He also will oversee the development of co-branding opportunities and strategic alliances.
Last year, mtvla.com signed a content agreement with Terra Networks, the ISP and portal subsid of Spain’s Telefonica operating in the Spanish, Latin American and U.S. Hispanic markets.
MTVi Latam also named Manuel Alvarez as executive producer. He has been senior producer of on-air promotions for the Latino music channel’s creative department.
MTVi Latam is a unit of the MTVi Group, which also includes mtv.com, vh1.com, sonicnet.com and 22 other online sites worldwide. “MTVi is committed to building localized Internet operations around the world that have a close connection to their audience’s culture and music,” said Nicholas Butterworth, president and CEO of the MTVi Group.