James Murdoch tops Star TV

Churchill named prez, COO

News Corp. announced Wednesday that James Murdoch, the 27-year-old son of News topper Rupert Murdoch, has been appointed chairman-CEO of Star TV.

Murdoch had been serving as interim chairman of the Asian satellite TV and multimedia service since February. It wasn’t clear if he’d opt to stay on permanently since Star is based in Hong Kong and Murdoch had been involved in News Corp.’s music and new-media venture from New York.

News Corp. also named Bruce Churchill president and chief operating officer of Star. He had served as deputy CEO since April 1996.

“James has done an exceptional job at Star since February and overseeing the company’s worldwide new media strategy over the past year,” said News Corp. president and chief operating officer Peter Chernin.

Asian advantage

Murdoch noted that “Star has the lead position in the race to define Asia’s digital media landscape and we intend to capitalize on that.”

James’ older brother, Lachlan Murdoch, runs News Corp.’s Australian operations and its U.S. publishing business and sits on the company’s board. Sister Elisabeth Murdoch recently left a top post at the U.K. satellite giant BSkyB to start her own production company.

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