Scott Siegler, former president of Granada Entertainment USA, has been tapped president and chief operating officer of KnowledgeBroadcasting.com, effective immediately.
The 5-month-old, privately held company is launching a broadband network of theme-based channels in hopes of capitalizing on the growing market for information and knowledge in the new century.
To date, the company has raised more than $80 million to fund corporate activities. One of its backers is Knowledge Universe, a 4-year-old company whose backers include Oracle’s Larry Ellison and financier Michael Milken.
Siegler will report to William Mundell, chairman and CEO of KnowledgeBroadcasting.com.
“In five years, it will be hard to imagine a world without ‘Net-based, on-demand television, 24/7 access to information experts and comprehensive audiovisual databases,” Mundell said in a statement. “Scott will help shape our company’s vision and drive us into a leading position in this ‘Net-broadcasting field.”
During his tenure at Granada USA, the subsidiary of the British media conglom grew to become a $75 million production house with several shows created for the U.S. networks and cablers.
Siegler’s responsibilities at Granada USA included overall administration of all corporate and production activities, as well as serving as producer on a number of Granada projects.
In mid-1999, additional supervisory responsibilities were added to his portfolio when the BBC and Granada Media Group combined forces in North America in a co-venture called GB Entertainment.
Prior to Granada, Siegler was president of American Cybercast, which brought the first episodic entertainment to the World Wide Web. Siegler previously served as founder and president of TriStar Television.
Siegler’s No. 2 at Granada USA, Antony Root, is taking over many of Siegler’s tasks on an interim basis. Long-term, however, the company is expected to look for an American exec well-versed in the network TV business Stateside as a replacement.