Twentieth Century Fox has promoted Jeffrey Godsick to executive vice president, publicity and promotions.
Godsick, who has headed the studio’s inhouse praisery since joining Fox in 1996, has received plenty of praise in return from filmmakers and producers who say he’s been unusually creative in shepherding their films into the marketplace.
For instance, John Davis, producer of the 1998 hit “Doctor Dolittle,” credits Godsick with dreaming up that film’s memorable “pet premiere” in New York’s Riverside Park — open for free to humans who brought their pets along, or vice versa. The buffet line included food provided at the proper height for cats and dogs.
“It’s hard to do a premiere on a family film like ‘Doctor Dolittle,’ ” Davis said. “Jeff came up with something that fit the movie and got a lot of press. He’s just very clever.”
Said Godsick: “The thing I’m most proud of is the team we’ve put together that enables us to think of often outrageous ideas that create news. … The nice thing is Fox allows us to do that.”
For the alien-invasion pic “Independence Day,” Godsick had Fox team with the state of Nevada to rename a small highway in an area dear to UFO fanatics “Extraterrestrial Highway.”
Godsick said he was particularly proud that both Time and Newsweek featured “Independence Day” in cover stories in the same week.
He’s also partial to breaking world records to attract media attention, sponsoring the world’s biggest blind date (500 couples) for the Jennifer Aniston pic “Picture Perfect,” and the world’s longest skateboard jump (56 feet 10 inches) for this summer’s animated “Titan AE” (to draw “Titan’s” target aud of teenage boys). On tap: the world’s longest cancan line in Las Vegas, to push director Baz Luhrmann’s upcoming musical “Moulin Rouge.”
“Under Jeffrey’s leadership, the publicity department is like an idea factory,” said Robert Harper, president of worldwide marketing, Fox Filmed Entertainment, to whom Godsick reports. “He has the terrific enthusiasm to motivate people to do things that are not normally done and that makes for exciting publicity.”
Fox said that along with the new title, Godsick was assuming oversight of Internet marketing of pics as well as promotional tie-ins for films not handled by the licensing and merchandising division.
Before coming to Fox as senior VP for publicity and promotions, Godsick was an exec VP at the public relations film Rogers & Cowan, overseeing worldwide motion picture operations, as well as the London office and the new-media division. He started as a field publicity and promotions manager at Columbia Pictures.