Schulte aids Firm push

Will oversee int'l licensing of brands to retailers

NEW YORK — Management company the Firm, which handles such music acts as Limp Bizkit, Korn and the Backstreet Boys, has tapped David Schulte to run its newly created licensing and merchandising division.

Schulte will oversee worldwide licensing of brands under Firm management to retailers for T-shirts, hats, bags and other accessories. Company is in negotiations with more than 50 different potential licensees and has inked pacts with several major retailers, including Mattel and Hasbro.

“There’s so much potential in the licensing business that there was just no way we could continue to outsource,” Schulte told Daily Variety. “We’ll be able to work with many licensees and still make sure the look is the same; we’re going to attack it the same way a Warners or a Disney would.”

The move also will help cut costs for the Firm by decreasing the number of intermediaries between the artist and the licensee, he added.

Schulte comes to the Firm from media licensing firm Jerry Leigh Entertainment, where he managed licensing deals for brands including “Harry Potter,” “Pokemon” and Cartoon Network’s “Powerpuff Girls.”

The division will begin by licensing primarily its music brands, but shortly will expand to negotiate licensing deals for clients in film, television and other media, Schulte said.

Also joining the licensing staff will be Roxsanna Mobley, who previously headed up sales at Sony Pictures’ consumer products unit, running licensing campaigns for “Spider-Man” and “Charlie’s Angels.”

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