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Nederlander inks deal with Staples Center

The Nederlander Organization, one of the concert industry’s largest promoters of live shows, has added the Staples Center and the Great Western Forum (which the Center owns and operates) to its client roster.

Under the moniker Nederlander Downtown, the org has signed an exclusive long-term pact with the venues, under which it will be responsible for booking and promoting all of its live musical concerts, guaranteeing the Center a minimum number of shows per year. The arrangement, however, does not preclude other promoters from working with Nederlander in the scheduling of shows.

Venue synergy

“We’re excited about out relationship with Nederlander,” said Staples Center prexy Timothy J. Leiweke. “Clearly the synergies of the Great Western Forum and Greek Theater in Los Angeles, the Arrowhead Pond of Anaheim and Staples Center will be very beneficial to the Southern California music fans and the entertainment industry.”

Nederlander Concerts is the exclusive concert promoter for the Greek, the Arrowhead Pond, and the Pantages, the Wilshire Theater, the Henry Fonda Theater, all in Los Angeles, and Bakersfield (Calif.) Centennial Garden. It has already promoted Staples Center sellouts Ricky Martin and Bette Midler.

The Staples Center is currently home to four anchor tenants — the NBA’s Lakers and Clippers, the NHL’s Kings and the Arena Football League’s Avengers. After its official gala opening last fall, the downtown arena kicked off its musical season with Bruce Springsteen and his reunited E Street Band. The Staples Center will also host the 42nd annual Grammy Awards next month (uprooting the ceremony from its usual Shrine Auditorium home), the 2000 Democratic National Convention and the 2002 U.S. Figure Skating Championships.

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