×
You will be redirected back to your article in seconds

MTV tunes up Japan

Musicvideo net returns with local focus

TOKYO — The Japanese will see if they want their MTV — again.

After failing once in Japan, MTV said on Tuesday that it is planning a return to the world’s second largest media market with a new set of partners and programming plans. The channel will target the 16- to 34-year-old audience.

MTV Japan will take to the air in January as a 24-hour Japanese-language service on cable and satellite television. The channel will replace local music web Vibe, which has 2.8 million viewers.

Japan is already flooded with music channels, but MTV feels that its new partners, heavy reliance on local music content and expertise in the international music marketplace will help it succeed this time around, even though the competition has gotten stiffer.

Vibe president Ted Karasawa has been appointed chairman of MTV Japan and will hold the post of acting president.

Philippines pact

Meanwhile, in another development, MTV is partnering with NBC in the Philippines to bring the round-the-clock music service to terrestrial television. The music web is already available on cable in the Philippines.

At present MTV can be seen in 340 million households in 139 countries. MTV parent company Viacom brought kids channel Nickelodeon to Japan in November 1998 via a direct-to-home satcaster.

More TV

  • Host Valerie Bertinelli poses for a

    Food Network Strikes Multi-Series Deal With Valerie Bertinelli (EXCLUSIVE)

    TOKYO — The Japanese will see if they want their MTV — again. After failing once in Japan, MTV said on Tuesday that it is planning a return to the world’s second largest media market with a new set of partners and programming plans. The channel will target the 16- to 34-year-old audience. MTV Japan […]

  • MANIFEST -- "Connecting Flights" Episode 105

    Live+7 Ratings for Week of Oct. 22: 'Manifest' Averaging 106% Growth

    TOKYO — The Japanese will see if they want their MTV — again. After failing once in Japan, MTV said on Tuesday that it is planning a return to the world’s second largest media market with a new set of partners and programming plans. The channel will target the 16- to 34-year-old audience. MTV Japan […]

  • REAL COUNTRY -- Episode 103 --

    The Search for Country’s Next Star Gets 'Real' With Shania Twain's New Show

    TOKYO — The Japanese will see if they want their MTV — again. After failing once in Japan, MTV said on Tuesday that it is planning a return to the world’s second largest media market with a new set of partners and programming plans. The channel will target the 16- to 34-year-old audience. MTV Japan […]

  • Marti Noxon Portrait Dietland Variety

    Marti Noxon Sets Netflix Overall Deal

    TOKYO — The Japanese will see if they want their MTV — again. After failing once in Japan, MTV said on Tuesday that it is planning a return to the world’s second largest media market with a new set of partners and programming plans. The channel will target the 16- to 34-year-old audience. MTV Japan […]

  • CBS All Access

    CBS All Access Orders True-Crime Series 'Interrogation'

    TOKYO — The Japanese will see if they want their MTV — again. After failing once in Japan, MTV said on Tuesday that it is planning a return to the world’s second largest media market with a new set of partners and programming plans. The channel will target the 16- to 34-year-old audience. MTV Japan […]

More From Our Brands

Access exclusive content