BMG raises Lipsher to senior VP

Exec to continue helping with strategic management of all divisions

HOLLYWOOD — Andrew Lipsher has been elevated to senior veep of worldwide corporate development for BMG Entertainment.

Most recently veep of corporate development, Lipsher will report to BMG Entertainment prexy-CEO Strauss Zelnick.

In his new post, Lipsher will continue to participate in the strategic management of all BMG Entertainment’s divisions. He also will continue to perform in his roles as internal investment banker and consultant, including negotiating traffic and content deals, mergers, acquisitions, etc.

“Andrew has made extraordinary contributions to BMG during an extremely active and remarkable time,” Zelnick said. “With his strategic guidance, clarity of vision and unique understanding of the entertainment business, he’s helped to position BMG for future successes.”

Corporate buildup

Since joining BMG last year, Lipsher has been involved with the purchase of LaFace Records, worked closely with the BMG and Universal Music Group’s online co-venture GetMusic and led negotiations for BMG’s strategic marketing agreements with and investments in America Online, ArtistDirect.com, Riffage.com, Eritmo.com and FanGlobe.com, among others.

Prior to his arrival at BMG, Lipsher served as exec veep and partner at Maroley Media Group, a private equity entertainment firm founded by ex-Warner Music Group chair-CEO Robert Morgado. Before that, Lipsher held a manager of strategic planning and biz development post at Warner Music Group.

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