Viva may penetrate U.S. market

GERMANY

Music web Viva, which has been expanding operations into neighboring European countries, is looking at penetrating the U.S. market with the help of Stateside partners. The network is also looking at the possibility of launching Viva webs in Britain, Italy and Spain.

Viva is expecting some DM200 million ($97 million) when it goes public later this year. The broadcaster will use the cash influx to broaden its activities beyond German borders.

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