Monte’s Sportel stretches out to new media

World Brief

Sportel, a sports television program market, is expanding its outreach to new-media and advertising companies for its 11th Intl. Sports Television Convention, to be held in Monte Carlo Nov. 5-8.

David Tomatis, exec VP of Sportel, said the org is developing strategic alliances with new-media exhibitors and advertising sponsors, so as to expand overall market attendance and increase consumer awareness for the global conference.

Sportel is well known as an international meeting place for top execs involved in the distribution and programming of sports information.

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