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Inside Move: Primedia poised to buy Kagan

Deal in final negotiations

Paul Kagan, owner and chief of well-known media-research firm Paul Kagan Associates in Carmel, is in final negotiations to sell the business he founded some 25 years ago to publishing conglom Primedia for $20 million-$30 million.

Negotiations for a detailed agreement have been ongoing for several months, with a stock-based transaction anticipated any day. Kagan is expected to get a three- to five-year employment contract to continue running his firm.

In addition to acting as a research consultancy, Paul Kagan Associates offers an array of media investment newsletters and related publications, and stages high-profile financial seminars. Kagan owns virtually all of the firm, which enjoys annual revenue exceeding $20 million.

New York-based Primedia owns a group of consumer mags including New York, Seventeen and Modern Bride. Its chairman and CEO is Tom Rogers, former NBC Cable topper until last year.

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