HOLLYWOOD — Hollywood.com, created by Sci-Fi Channel founders Mitchell Rubenstein and Laurie S. Silvers, will launch a complementary Web destination, Broadway.com, in April.
The site will pack in theater show times, thesp interviews, streaming excerpts of plays, show descriptions and box office news and casting call information. Show-related merchandise and links to other Broadway-minded sites will also be offered.
“There is a dedicated pent-up audience for Broadway.com that represents a substantial opportunity — live theater currently has a relatively small presence on the Internet compared to other entertainment genres,” Rubenstein said. “We plan to change that.”
Broadway.com will operate separately from Hollywood.com, but advertising packages will be offered that combine the two.
Formerly named Big Entertainment, the company redubbed itself Hollywood.com in December. With subsidiaries including film site CinemaSource and movie database Baseline, the company counts CBS Corp., the Times Mirror Co. and Gannett Co. among its shareholders.