USC reaps Avid Xpress gift

Boon for students lodged in new Zemeckis Center

Film and television editing equipment powerhouse Avid Technology Inc. has donated 60 of its latest Avid Xpress systems to the University of Southern California’s School of Cinema-Television.

The devices will become part of USC’s new Robert Zemeckis Center for Digital Arts digital editing laboratory, skedded to open in the fall, and will be used in film and television production courses from introductory through advanced levels.

Donation is valued at around $500,000, considering that the base cost of the workstations, which operate on IBM IntelliStation Systems, start at $8,300. Systems are aimed at filmmakers producing works on smaller budgets and shooting on digital video.

“The functionality of Avid systems and software is the counterpart to the ingenuity of our students,” said department dean Elizabeth Daley. “We are preparing our students for creative careers in film and television and we want them to have marketable skills. Familiarizing them with Avid products is critical to their preparation since Avid is the standard for professionals from primetime television to Oscar award-winning feature films.”

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