LONDON — If nothing else, “Honest” looked like a PR dream — directed by pop guru Dave Stewart, starring three members of girl band All Saints, and spiced with lashings of gratuitous sex.
But despite reams of free tabloid publicity, the swinging Sixties gangster comedy, which had its world premiere at the Cannes Film Festival, has dive-bombed at the U.K. box office.
After earning just $300,000 from 220 prints in its first five days of release, the film is now being kicked out of theaters all over the country. The pic will be cut back to just 50 screens for its second week.
Distrib Pathe was hit by savage reviews, and the pic’s rating, which cut it off from All Saints’ teen fan base. The film marked the bigscreen debut of singers Nicole and Melanie Appleton and Melanie Blatt.