Star East’s BoB has ‘Name’ for action

Hung, Yuen to star in Hong Kong pic, Menfond in charge of f/x

HONG KONG — BoB & Partners, a film and TV production arm of local entertainment outfit Star East, is investing some $8 million in its biggest production this year, an action fantasy tentatively titled “In the Name of Heroes.”

Already attached to the project are kung fu star Sammo Hung (CBS’s “Martial Law”) and stunt coordinator and choreographer Corey Yuen (“X-Men”). The pic is slated for local release next summer.

“It will be similar to the Golden Harvest blockbuster ‘The StormRiders’ in that it combines action with computer graphics,” BoB (Best of the Best) senior exec Jessinta Liu told Daily Variety.

Getting their kicks

Currently in pre-production, the cast is undergoing daily martial-arts training with Yuen while local computer f/x specialist Menfond Electronic Art & Computer Design has been hired to take charge of all the special effects.

BoB was founded by veteran filmmaker Wong Jing (“God of Gamblers,” “Young and Dangerous”) in 1995 to mainly produce and distribute films.

“Heroes” is its first big-budget production since Star East — a publicly listed company that runs the local branch of Planet Hollywood, owns StarEastNet.com and has a stake in Applause Pictures — acquired it for $17 million last year.

A total of $26 million has been set aside for both film and television production in 2000-01.

The company has already released “Sausalito” (toplining award-winning Maggie Cheung and pop idol Leon Lai) and low-budget comedy “Don’t Look Back … or You’ll Be Sorry!!” in April and May, respectively.

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