Picture This! comes ‘Undone’

Pic recently bowed at Montreal fest

HOLLYWOOD — Picture This! Entertainment has acquired all English-speaking North American rights for the gay-themed love story “Presque Rien,” helmed by French director Sebastien Lifshitz.

Pic, to preem Stateside at next month’s Chicago Intl. Film Festival, will be released domestically under the title “Come Undone” this winter. It recently bowed at the Montreal Film Festival.

The film, which stars Stephane Rideau (“Wild Reeds”) and Jeremie Elkaim (“Bed Scenes”), follows a torrid love affair between two 18-year-old guys.

“Presque Rien” is the second feature for Lifshitz, following “Les terres froids” (The Cold Lands), which unspooled at the 1999 Venice Film Festival.

“Lifshitz is a master at evoking subtle nuances from his actors,” said Picture This! Entertainment president Doug Witkins. “We are thrilled to have the chance to bring the movie to North American audiences, who we imagine will embrace the movie as much for its beauty as its subject matter, which some may find controversial.”

In the U.S., Picture This! plans to use a marketing approach similar to that used in France, including a “glam” ad campaign by French photographers Pierre and Gilles.

A sister company to foreign sales agent Amazing Movies and packager-producer Highland Crest Pictures, Picture This! was launched during the 1996 Cannes Film Festival. Past releases include Constantinos Giannaris’ “From the Edge of the City” and “Lola and Billy the Kid,” helmed and scribed by Kutlug Ataman.

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