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Mouse goes digital with ‘Dinosaur’

Pic follows 'Mars,' Buena Vista's 'Toy Story 2'

TOKYO — The Walt Disney Co. will bring its third movie to a digital projection theater in Japan with the launch of “Dinosaur.”

“Dinosaur,” which will be shown from December, will play at a DLP Theater in the central Tokyo district of Ginza. Pic will be shown at a Nichigeki Plaza cinema. Disney’s “Mission to Mars” and Buena Vista’s “Toy Story 2” have also screened in digital at the theater, which seats 600.

The movie will also have a nationwide run.

“The texture of these films appears at its best with digital projection, and the projection quality remains exceptionally high through the movies’ runs,” said a spokeswoman for Buena Vista Intl. (Japan). She added that the company is still in the study phase for digital movies in the country.

Buena Vista Japan is trying to build up its knowledge of digital projection in the world’s second largest movie market through test runs of some of its most computer-graphics-heavy films.

Japan is moving slowly toward digital movie projection, with only one other DLP-capable theater in the Tokyo area in the new AMC multiplex opened near Tokyo Disneyland. With some of the highest per screen averages in the world, the Japan industry doesn’t feel the pressure that its U.S. counterpart does to cut costs by moving toward digital projection.

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