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Mandalay, Trimark start urban film brand

Proliance picks No Limit vet Clanaghan for skipper

Mandalay Sports Entertainment has pacted with Trimark Pictures to form Mandalay Proliance, a label slated to produce three to five films annually for the urban market. Outfit will be headed by Jeff Clanagan (“Foolish”), former head of Master P’s No Limit Filmworks.

The first film under the Trimark agreement, the prison drama “Civil Brand,” will begin production later this year. Clanagan and Proliance VP Stevie Lockett (“No Tomorrow”) will produce.

Takin’ it to the city

Proliance has also pacted with Ventura Distribution to create urban film/video distribbery UrbanWorks, which will acquire, market and distribute films and videos worldwide. UrbanWorks has already landed rights for Time-Life’s 14-title “Russell Simmons’ Def Comedy Jam” series, Wu-Tang Clan’s new film “Domestic Violence,” as well as a three-picture deal with rap impresario Jermaine Dupri’s So So Def Records.

Ventura is the marketer of the blockbuster “Tae-Bo” workout series and the best-selling “Death Row Uncut.”

In conjunction with HoopsTV.com, Proliance has also agreed to create a series of specialty videos that combine NBA basketball and hip-hop. Series will be part of the programming Proliance is creating for the HoopsTV.com network, which airs continuously in the 550 FootAction stores across the country.

TV titles, too

Clanagan will also serve as exec producer for five titles on BET’s made-for-television film slate Arabesque, which portray contemporary African-American relationships and lifestyles.

Phillip Mack has been tapped as VP of new business development at Proliance. Lockett formerly served as VP at No Limit.

Deals build upon the creation earlier this year of Mandalay Sports and Urban Entertainment, which was launched to develop and produce urban film and television projects. Proliance will also offer crossover opportunities for sports and music personalities.

“Our objectives in the urban space have been clear from the beginning of MSE,” said MSE chairman Peter Guber. “The creation of Proliance and the addition of Jeff and his team provides us with increased influence, ability and reach. In concert with our division MSUE, this group will have unprecedented opportunity and reinforces MSE’s position as the leader in the sports entertainment field.”