Matt Lasorsa has been named senior veep of marketing for New Line Home Video, and the mini-major has also reshuffled several positions within the department.
In his new role, Lasorsa will oversee all strategic marketing initiatives including the execution of rental, sell-through and DVD campaigns as well as cross promotions, publicity and creative advertising.
Lasorsa joined New Line Home Video in 1998 as veep of promotions and publicity. Most recently, Lasorsa was instrumental in securing promotional support for “Austin Powers: The Spy Who Shagged Me,” and tie-ins with First USA Visa, JVC, Cornnuts and Havas.
Lasorsa had been the director of Cartoon brand marketing for Buena Vista Home Entertainment. He also has eight years of packaged good marketing experience with such companies as Procter & Gamble and H. J. Heinz.
As senior veep of marketing, Lasorsa replaces Sarah Olson-Graves, who is ankling New Line Home Video to be a full-time mother.
As a result of Lasorsa’s promotion, Beth Gunderia, veep of marketing, is assuming additional marketing responsibility for the media department and direct to sell-through properties.
Donald Evans, executive director of DVD and Internet Marketing, will assume responsibility for all promotional activities for New Line Home Video.
Additionally, Erin Preston, director of marketing, will report to Gunderia and oversee direct-to-sell-through video and DVD releases and retail marketing and is the New Line Home Video marketing liaison with Warner Home Video.
New Line Home Video has also hired Amy Gorton as manager of publicity; she comes from Feld Entertainment, where she was West Coast Regional director of public relations for Ringling Bros. and Barnum & Bailey Circus and Disney on Ice.