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Force Corp. to run New Zealand’s Imax

Screen's manager, Oz's Cinema Plus, unstable

Property company Force Corp. has taken over the running of New Zealand’s only Imax screen in a deal that has ensured the cinema’s short-term future.

Talks are continuing with Imax’s Canadian-based parent company, Imax Corp. The cinema has been under a cloud since the end of May when its Australian manager, Cinema Plus, revealed it was struggling and has since been placed in the hands of an administrator.

Force, a partner with Australian chain Village in about a third of New Zealand screens, owns the central city entertainment center in which the Imax theater is housed, but is understood to want Imax Corp. to take over the cinema long-term.

Imax Auckland has sold 400,000 tickets since it opened in June 1999, and although admissions are declining, industry observers see it as a viable operation.

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