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Avenue nurses ‘Get Well’ pic

Pop Art to co-produce pic budgeted at $13 mil

Cary Brokow’s Avenue Pictures has acquired Peter Elkoff’s spec “Get Well Soon” and attached James Merendino to direct and produce.

Merendino’s Pop Art Films will produce along with Brokaw and Pop Art’s Sam Maydew. Peter Ward will exec produce. Lensing is expected to begin in November.

Budgeted at $13 million, story centers on a charismatic young man in his late 20s trying to overcome his drug addiction and the chaos caused by his group of friends trying to rescue him while he attempts to win the woman he has adored since college.

Avenue is negotiating for financing and distribution.

Avenue has produced “Restoration” as well as Robert Altman’s “Short Cuts” and “The Player.” Company was involved with such pics as “Finding Graceland” and “Drugstore Cowboy.” Avenue is producing the film version of the Pulitzer Prize-winning play “Wit” for HBO, starring Emma Thompson and helmed by Mike Nichols.

Financing deal

In February, Avenue entered into a three-year non-exclusive co-financing agreement with Intermedia Films.

Merendino wrote and helmed “SLC Punk,” a comic look at young punkers in Salt Lake City in the early 1980s.

Elkoff co-wrote “Dial 9 for Love,” which recently wrapped production for Pleswin Ent. Demarest Films is in pre-production on Elkoff’s “The Light of Day,” a romantic comedy. Valerie McCaffrey is attached to direct.

Pop Art Films was recently founded by Merendino and producers Maydew and Ward following their work on “SLC Punk,” released by Sony Pictures Classics.

Merendino and Pop Art Films were repped by the William Morris Agency; Avenue was repped by senior veep, Sheri Halfon; and Elkoff by David Sparling and Don Klein of Don Klein Management Group.

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