Artisan gains marketing vet Gayner

New position to emphasize Web publicity

NEW YORK — In the wake of “Blair Witch” marketing maven John Hegemann’s departure, Artisan is naming Leanne Gayner as senior veep of marketing for Artisan Pictures.

A former publicist for Orion and MGM/United Artists, Gayner co-founded the motion picture division of the Steven Rifkind Co. in 1997.

Gayner will report to Amorette Jones, who was named exec veep, worldwide marketing, in February.

Before coming to Artisan, Gayner took a hiatus from the industry as a principal in the managing consulting firm AmeriWest systems, overseeing technology-based marketing.

Unsurprisingly, in a company whose reputation was built in part on one of the most successful Internet publicity campaigns ever, Web marketing strategies will figure prominently into Gayner’s new position.

More Film

  • No Merchandising. Editorial Use Only. No

    ‘Skyscraper’ Tops China Box Office With $48 Million Opening

    NEW YORK — In the wake of “Blair Witch” marketing maven John Hegemann’s departure, Artisan is naming Leanne Gayner as senior veep of marketing for Artisan Pictures. A former publicist for Orion and MGM/United Artists, Gayner co-founded the motion picture division of the Steven Rifkind Co. in 1997. Gayner will report to Amorette Jones, who […]

  • ABBA performing as an unknown band

    The Secret Majesty of ABBA: They Were the Feminine Pop Opera of Their Time

    NEW YORK — In the wake of “Blair Witch” marketing maven John Hegemann’s departure, Artisan is naming Leanne Gayner as senior veep of marketing for Artisan Pictures. A former publicist for Orion and MGM/United Artists, Gayner co-founded the motion picture division of the Steven Rifkind Co. in 1997. Gayner will report to Amorette Jones, who […]

  • Dwayne Johnson's 'Skyscraper' Leads China Box

    China Box Office Propels 'Skyscraper' to $75 Million Overseas

    NEW YORK — In the wake of “Blair Witch” marketing maven John Hegemann’s departure, Artisan is naming Leanne Gayner as senior veep of marketing for Artisan Pictures. A former publicist for Orion and MGM/United Artists, Gayner co-founded the motion picture division of the Steven Rifkind Co. in 1997. Gayner will report to Amorette Jones, who […]

  • Durban FilmMart Celebrates Women as Industry

    Durban FilmMart Celebrates Women as Industry Still Struggles With Transformation

    NEW YORK — In the wake of “Blair Witch” marketing maven John Hegemann’s departure, Artisan is naming Leanne Gayner as senior veep of marketing for Artisan Pictures. A former publicist for Orion and MGM/United Artists, Gayner co-founded the motion picture division of the Steven Rifkind Co. in 1997. Gayner will report to Amorette Jones, who […]

  • MayFair, directed by Sara Blecher

    Sara Blecher’s ‘Mayfair’ Brings Feminine Gaze to Gangster Tale

    NEW YORK — In the wake of “Blair Witch” marketing maven John Hegemann’s departure, Artisan is naming Leanne Gayner as senior veep of marketing for Artisan Pictures. A former publicist for Orion and MGM/United Artists, Gayner co-founded the motion picture division of the Steven Rifkind Co. in 1997. Gayner will report to Amorette Jones, who […]

  • Todd Brown, XYZ Films

    African Finance Under Spotlight at Durban FilmMart  

    NEW YORK — In the wake of “Blair Witch” marketing maven John Hegemann’s departure, Artisan is naming Leanne Gayner as senior veep of marketing for Artisan Pictures. A former publicist for Orion and MGM/United Artists, Gayner co-founded the motion picture division of the Steven Rifkind Co. in 1997. Gayner will report to Amorette Jones, who […]

More From Our Brands

Access exclusive content