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WireBreak goes Snap with content

Web sites ink syndication deal

NBC portal Snap.com has expanded its online content offerings, inking a syndication deal with Netcaster WireBreak.com.

Deal calls for Venice, Calif.-based WireBreak — the Web site founded by chairman and CEO David Wertheimer, former prexy of Paramount Digital Entertainment — to distrib its comical original video and animated programming to speed.snap.com, Snap’s rich-media site that provides audio, video and Flash animation content to consumers with high-speed Internet connections.

Effective immediately, content from WireBreak will be streamed onto speed.snap’s site every seven to 10 days. In addition, WireBreak’s programs, including “WireBreak Shortz,” will appear periodically on Snap’s Entertainment Channel.

“We are thrilled that scores of new rich-media fans will now have the opportunity to ‘take a WireBreak’ directly from Snap,” said Craig Diamond, veep of business development for WireBreak.com. “Partnering with Snap, one of the premier portals on the Internet, allows us to continue to build our brand and to do what we enjoy doing most, entertaining people.”

Snap.com also has a content syndication deal with Netcaster AtomFilms.

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