Adding to the formidable list of traditional media execs who have fled into cyberspace, CBS Eyemark Entertainment VP James W. Dauphinee has signed on as senior VP of content development with Dreamlife, a personal improvement Web portal founded in 1999 by motivational guru Tony Robbins.
Dauphinee’s move tracks that of former CBS prexy and CEO Peter Lund, who joined up as Dreamlife’s chief executive in May (he had been on the site’s board of directors since its inception). In his new position, Dauphinee will oversee the development and expansion of original programming for the site, which offers self-help related information in areas such as finance, health and spirituality.
At CBS, Dauphinee had been responsible for development of original network and syndicated programming. Prior to joining the Eye, he was a programming and production exec at the Washington Post’s Post-Newsweek Station Group, as well as an independent producer for Multimedia Entertainment. Before that, he was a VP at King World Productions, where he oversaw the launch of the Oprah Winfrey Show.