Now that its Web divisions are gearing up to expand their original Internet programming efforts, Warner Bros. New Media has tapped Sean Burton as veep of business development for Warner Bros. Online and Entertaindom.com to oversee the move.
Although the title is new, the appointment of the 28-year-old Burton fills a void left vacant by the departure of Entertaindom.com’s previous toppers Jim Moloshok and Jim Banister, who were closely involved with content on the site. Burton is skedded to speak today at the World Animation Celebration in Hollywood.
As the chief business development executive for Warner Bros.’ two Web sites, Burton will negotiate content and technology deals as well as develop new strategic relationships. The sites operate as two brands but use the same management and advertising teams.
Warner Bros. New Media recently announced that Warner Bros. Online will begin broadcasting original content on its revamped site — centering solely around the studio’s branded properties such as Looney Tunes, TV shows and films — while Entertaindom will feature more edgy content from outside content creators.
Entertaindom will also expand beyond its current love affair for animation to include more video programming and event footage, such as live concerts and other music programming, for example, Burton said.
With the divisions under one banner, the online arms should be able to leverage more content from Warner Bros.-based production companies and divisions than ever before.
“We’ll be using Entertaindom as a laboratory to test out new content that’s out there,” Burton said.
Burton will report to Kevin Tsujihara, exec veep of Warner Bros. New Media.
“Sean has the knowledge, the contacts and the insight to lead us in developing new and original material for Warner Bros. Online and cutting-edge content and technology for Entertaindom.com,” Tsujihara said. “His main strength lies in his passion and dedication to this industry, and his ability to envision and help shape the future of online entertainment for years to come.”
Burton was originally recruited by Banister as director of business and legal affairs for Warner Bros. Online before Entertaindom was formed. He later became director of business development at Entertaindom.
He also worked as a corporate attorney at O’Melveny & Myers, where he focused on securities, mergers and acquisitions and venture capital transactions.