WB names Sollitto to lead dual portals

Two brands, two sites, no merging, exec sez

Although Warner Bros. has been careful to keep the branding and identities of its two Web sites separate, the company has tapped Jordan Sollitto as chief marketing officer for both Warner Bros. Online and Entertaindom. The hire provides yet another possible sign of an upcoming marriage between the two sites, although Sollitto denies any such merger.

“We have two teams working really closely together under the same roof to push two different sites,” Sollitto said. “And in some instances, you have a person leading both teams. The two sites have similar goals but different audiences.”

Sollitto is the third Warner Bros. exec hired this summer to oversee a single division for both sites. Sean Burton was upped to veep of business development in June; Gwen Whitson was tapped senior veep of business and legal affairs in late May.

The sites currently operate as two brands but use the same management and advertising teams.

Warner Bros. Online focuses on the studio’s branded properties, such as Looney Tunes, TV shows and films, while Entertaindom features more edgy content from outside creators.

The sites do share content, including the recently announced animated program “Timber Wolf” from Warner Bros. vet cartoonist Chuck Jones.

Directing traffic to one site, let alone two, is often a Herculean task, making a merger between the two sites an attractive option.

Sollitto will be responsible for Warner Bros. Online and Entertaindom’s overall branding, advertising, strategic partnering and creative execution of the site campaigns.

Sollitto has been a marketing exec at WB since 1993, most recently as senior veep of promotions and studio store marketing. He was also a key player in promotional tie-ins for film, TV and animation properties.

Sollitto initiated Warner Bros.’ pact with General Motors that launched the co-branded Chevy Venture Warner Bros. Edition. Sollitto was also involved with Warner Bros.’ pact with MCI that paired Michael Jordan with the Looney Tunes characters.

Sollitto’s recent projects for Entertaindom include “Garry Trudeau’s Duke2000” campaign and “Mission Imp,” the “M:I 2” parody that wasused an offline ad campaign for Winchell’s donuts.

More Digital

  • Netflix-logo-N-icon

    Netflix Adds Five Original Series to India Slate

    Streaming giant Netflix has added five originals across genres to its India series slate. “Bombay Begums”, created, written and directed by Alankrita Shrivastava (“Lipstick Under My Burkha”), will follow the varied journeys of five women who bond in contemporary urban India. The series is executive produced by Chernin Entertainment (“The Greatest Showman”) and EndemolShine India [...]

  • Spotify logo is presented on a

    U.S. Consumers to Spend $26 Billion on Music, Video Subscriptions This Year

    U.S. consumers are expected to spend a combined $26 billion on music and video subscription services this year, according to new estimates from the Consumer Technology Association. That’s up from $20.4 billion in 2018, and nearly twice the amount spent on such services in 2017. Propelled by the continued success of Apple Music and Spotify, [...]

  • New AirTV Mini improves cord-cutting experience

    Dish’s AirTV Releases New Android TV Streaming Stick

    Dish’s AirTV subsidiary is releasing a new streaming device designed to combine over-the-air broadcast TV with the company’s Sling TV service and other streaming services. The new AirTV Mini streaming stick looks similar to a Fire TV stick, and is powered by Google’s Android TV software. The AirTV Mini stick is 4K-capable, allowing consumers to [...]

  • BMI Promotes David Levin to Senior

    BMI Promotes David Levin to Senior VP of Licensing

    BMI today announced that David Levin has been promoted to Senior Vice President of Licensing, effective immediately. In his newly expanded role, Levin is responsible for all of BMI’s domestic licensing and revenue generation, encompassing radio, television, digital media, cable, satellite and general licensing.  Levin, who will oversee teams in New York and Nashville, reports [...]

  • James Murdoch

    James Murdoch Invests $20 Million in The Void, a Location-Based VR Startup

    James Murdoch, former CEO of 21st Century Fox, has invested $20 million in The Void, a startup specializing in location-based virtual reality (VR) experiences, Variety has confirmed. The funding comes through Murdoch’s Lupa Systems, a holding company that Rupert Murdoch’s younger son established with $1 billion in proceeds from the sale of his stake in 21CF [...]

More From Our Brands

Access exclusive content