Vivendi is investing $143 million in a French version of Britain’s successful directory service Scoot.com as part of its continued quest for content.
The French group in the throes of a three-way merger with Canal Plus and Seagram bought into the yellow pages-style Internet service last year, and it now owns a 22.4% stake.
The 5-year-old Scoot.com has already been exported to Belgium and the Netherlands and will be up and running in France in the fall, managing director Bruno Massiet de Brest said Thursday.
Vivendi’s French initiative is the latest step in company chief Jean Marie Messier’s wider strategy of building up content for Vizzavi, the multi-access Internet portal jointly owned with Vodafone.
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