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USA bows custom skein browsers

Eight more shows to be added

USA Networks Interactive and NeoPlanet Inc. announced Monday the release of custom Web browsers for fans of skeins “Xena: Warrior Princess,” “Lexx” and “Farscape.”

As part of the agreement, up to an additional eight browsers will be released for other programs on the Sci Fi Channel and Studios USA productions in the near future.

The browsers, available for free download at SciFi.com and USANetwork.com, give users sounds from the programs and images imbedded throughout the interface, a search function, e-mail and instant messaging. “Desktop branding is one of the strongest methods of getting in front of the consumer,” said Warren Adelman, executive vice president, business operations for NeoPlanet. Both companies are earning revenue through the project by imbedding ads in the customizable browsers.

“There are over 17,000 fan Web sites for these shows,” said Ben Tatta, senior VP of USA Networks Interactive. “If people are building Web sites, they’ll have a desire to incorporate the show’s elements into their browsers.”

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