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Urban Media inks ‘Kings’ scribe Ridley

Ramsey and Jamal also commit to 'Netcaster

Scribe John Ridley (“Three Kings”) has inked a deal with Urban Media to develop original programming for the African-American targeted ‘Netcaster.

Urban Media has also made series commitments to feature scribe Ben Ramsey (“The Big Hit”) and comic A.J. Jamal, both of whom will create original content for the Urban-owned Web site UrbanEntertainment.com. In addition, Urban has signed with the Endeavor Agency for representation in all areas of entertainment, including production packaging.

Ridley, who also serves a scribe/producer on NBC’s freshman drama “Third Watch,” will write and exec produce “Undercover Brother,” a flash animation laffer that chronicles the exploits of a “Shaft”-like action hero. Urban Media has ordered 10 segs of the ‘Net-based skein; each seg will run between three and five minutes.

“Developing at Urban Media affords me a level of creative freedom and control I can’t get in any other broadcast media,” Ridley said. “From the inception to the launch of ‘Undercover Brother’ was only three weeks. Working on the Internet and with Urban Media is about being an artist and not just a wage slave.”

Urban founder and prexy Michael Jenkinson said Ridley’s “bold sense of humor breathes a sophistication and edge into ‘Undercover Brother’ that has rarely been seen in an animated series.”

As for Ramsey, scribe has paired with Michael McCants to create “The Contract,” an animated skein about a pro hitman who ends up confronting his inner demons — literally. Urban has greenlit 10 segs of the show.

Jamal’s skein, “Pookie Poo,” revolves around a street-savvy hustler who’s moved into the gameshow circuit.

“What has drawn the highest quality of writing talent to the Web in general, and specifically Urban Media, is creative freedom,” Jenkinson said. “There are no studio executives claiming to fully understand the audience.”

Ridley is repped by Endeavor and attorneys Paul Miloknay and David Mittleman of Rohner and Walerstein. Ramsey is repped by CAA.

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