×

U music arm breaks trio of broadband programs

Musicvids, musicians and infomercial spoofs among offerings

Universal Music Group on Tuesday bowed three original online shows about music for those with broadband access to the Web.

“The Viewing Lounge” allows users to customize a block of musicvids; “I-View” offers four-minute behind-the-scenes docus on musicians; and “Music Spoof-o-mercials” presents a musical take on infomercials. In addition, a musicvid from a UMG band will also be spotlighted each week.

The shows can be found at MusicUWant.com.

“The demand for broadband continues to grow quickly, and music is the most compelling and utilized form of entertainment on the Internet,” said Larry Kenswil, prexy of Universal Music Group’s digital music division eLabs. “By offering original programming from top artists in a format built exclusively for fat pipes, we have taken the first step toward a commitment to establish Universal as the music industry leader for the next wave of the technological revolution.”

Click and buy

Each of the first three shows allows Netizens to buy copies of what is being hyped on the Webisode by clicking a button while it plays. For the time being, the music is being sold through GetMusic.com, although execs said digital downloads of the tracks are possible in the future. U’s bluematter project for secure digital downloads is a separate enterprise from the broadband site.

In addition, viewers can send excerpts of the shows to friends and sign up to receive e-mail updates on UMG performers.

Among the first musicians to participate in the initiative are Hanson, Common, Billie Myers and Lee Ann Womack. Execs said they wanted to roll out the broadband channel before college students return to campus, where broadband is the most prevalent.

“We’ve created interactive programming that goes beyond just watching videos at high bit rates,” said Lisa Farris, senior veepee of marketing at eLabs. “We’re excited to be working with such a diverse group of partners to offer consumers a new way of experiencing the artists and music they love while enabling them to customize their broadband viewing environment.”

More Digital

  • Vobile - ZEFR acquisition - Yangbin

    Zefr Sells Its Copyright-Flagging and YouTube Channel-Management Businesses to Vobile for $90 Million

    Vobile Group, a video protection and measurement company, announced a deal to acquire Zefr’s RightsID copyright-management and ChannelID YouTube channel-management businesses for about $90 million. According to the companies, Zefr’s RightsID and ChannelID together generated over $40 million in revenue in 2018 and were profitable. The deal stands to more than triple the revenue for [...]

  • Justin Connolly

    Disney Merges All Media Sales and TV Channel Distribution Under Justin Connolly

    Disney promoted Justin Connolly to the new role of president, media distribution, overseeing a single organization that combines all of the company’s media sales and TV channel distribution operations. Connolly previously served as EVP, affiliate sales and marketing, Disney and ESPN Media Networks. Based in New York, he will report to Kevin Mayer, chairman of [...]

  • NASA - International Space Station

    Hulu Is Getting NASA TV in Time for the Moon Landing Anniversary

    Hulu’s live TV service is getting NASA TV just in time for the 50th anniversary of the Apollo 11 mission. In addition to a live feed, which is available only to subscribers of Hulu’s live TV tier, Hulu is also gaining access to select NASA TV series on demand. The live TV deal was announced [...]

  • iheartmedia logo

    iHeartMedia Stock Drops in NASDAQ Debut

    Shares of iHeartMedia, the U.S.’s biggest radio network, fell as much as 7% after they commenced trading Thursday on the NASDAQ Global Select Market, and ended the day down around 3%. Last month, after exiting a year-long bankruptcy reorg, iHeartMedia announced it was approved for listing on NASDAQ, instead of pursuing an IPO. The company’s [...]

  • iHeartMedia-Pride-Media-TheOutcast-Logo

    iHeartMedia, Pride Media to Co-Produce Slate of LGBTQ+ Podcasts

    iHeartMedia is teaming with Pride Media, the media company whose brands include Out, The Advocate and Pride, to co-produce a slate of LGBTQ+ podcasts in 2019-20. The partnership will kick off with “The Outcast,” an iHeartRadio original podcast co-produced with Out Magazine. Hosted by Out Magazine deputy editor Fran Tirado, the weekly podcast will explore [...]

  • Netflix Reed Hastings

    Netflix Shares Dive After Q2 Stumble: Just a Hiccup or Sign of Bigger Trouble?

    Netflix badly undershot its subscriber forecasts for the second quarter of 2019 — posting its first net U.S. customer decline since 2011 while growth slowed considerably overseas. The company added 2.7 million subs worldwide, almost half as many as the 5 million it had projected. With the big miss, Netflix shares took a predictable hit, [...]

More From Our Brands

Access exclusive content