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Trimark, Lions deal will benefit CinemaNow

Cyberbiz Brief

CinemaNow.com should reap the rewards of the merger between its indie pic parent Trimark Pictures and Lions Gate Films.

The Netcaster holds the distribution rights to 700 feature films, from Trimark’s library and others, and offers a platform for indie filmmakers to create, market, exhibit and distribute films. Netizens currently have access to only 200 of the titles online.

While expected to grow considerably, the number of titles CinemaNow will have available after the merger is still being determined.

“All of the films have to be reviewed, especially when it comes to their Internet rights, to make sure there are no conflicting contracts,” said Curt Marvis, CEO of CinemaNow.

The two companies are looking to develop online distribution and pay-per-view opportunities for firstrun and new properties, which will be online within the next six months.

“By launching selections from our library onto the Web and unifying our efforts to distribute projects using Internet distribution as part of our release strategy, we can create added value for our growing library as well as a new revenue stream for our company,” said Lions Gate vice chairman and CEO Jon Feltheimer.

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