Televisa, Sony ink hi-def TV deal

Portable studio will be used to test tech in Mexico

MEXICO CITY — Grupo Televisa has inked a deal with Sony to test its digital TV technology.

Sony is supplying the Mexican web with one portable high-definition studio that will be used to shoot everything from telenovelas to sports events and news.

Televisa will also send performance reports back to the Japanese giant to allow it to develop and improve the technology.

“This is a long-term project. Televisa chose Sony in order to experiment, develop and perfect this system,” a Televisa exec told Daily Variety. “We will also be like consultants for them. Hopefully, they will learn things from this that they can bring to bear in other markets.”

Hi-def vet

Televisa is a high-definition TV veteran. It first transmitted test digital signals in 1990 using technology from the Japanese company Nippon Hoso Kyokai.

But it was not until 1998 that Televisa made its first digital broadcast, that of a football game, using Sony-supplied equipment. Routine HDTV transmissions began last March.

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