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Stefanie Henning, Shockwave.com

Business type: Entertainment site

Number of employees: 150-plus

URL: www.shockwave.com

Job title: Vice president of content acquisition

First ‘Net experience: Accessing Library of Congress Web site

Biggest challenge: Building a profit-making business

Favorite bookmark: www.shockwave.com

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Bringing two disparate cultures together to do business is no easy task. And Shockwave.com’s Stefanie Henning’s background in the dealmaking trenches of ICM serves her well as she establishes new talent alliances for the San Francisco-based entertainment site.

At ICM, Henning repped game developers, programmers and designers, and oversaw interactive projects such as “Animorphs,” for GT Interactive, and “Terror Trax,” for Groliers. Her clients created interactive products for prop-erties such as Goosebumps, James Bond and Barbie. Henning aided Silicon Valley companies in their pitch to sell multimedia products to film and TV.

As veep of content acquisition at Shockwave, Henning most recently brokered the dot-com’s deal with Artists Management Group under which the site will back a development fund for AMG and its clients to create animated content.

A number of high-profile filmmakers including Tim Burton, David Lynch and James L. Brooks are working on original content for Shockwave. So what’s drawing the talent?

Shockwave’s Flash animation program enables “broadband content in a narrowband world,” Henning says. And the site not only showcases shows and shorts (Joe Cartoon’s “The Boss”) but also games and greeting cards.

Henning believes that Shockwave’s next-generation entertainment takes advantage of the new medium. However, the business side is still immature with plenty of opportunities out there.

“Everything we’re doing is about programming for the 21st century,” Henning says. “It’s personalized, immersive, interactive and addictive. It’s a different way to be entertained.”

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