Patrick Kennedy has been tapped senior veep of Sony Pictures Digital Entertainment to oversee daily operations of the newly formed division focused on creating Internet entertainment.
In his new post, Kennedy will be responsible for activity at SPDE, which includes projects at f/x arm Sony Pictures Imageworks (“Stuart Little,” “Hollow Man”) and interactive gaming biz Sony Online Entertainment, as well a new Netcasting venture said to be gearing up to push original programming sometime next year.
The arms were positioned under the SPDE banner in March. Kennedy was among a team of execs that helped organize SPE’s digital media assets to form the new group.
Kennedy, formerly veep of corporate development for Sony Pictures Entertainment, will report to Yair Landau, prexy of SPDE.
“I’m excited that Patrick is joining us,” Landau said. “His background in technology, business development and strategic planning, along with his startup experience in Japan will strengthen our drive to integrate our digital production and distribution initiatives and to create world class digital entertainment assets.”
Kennedy joined Sony Pictures’ corporate development group as a manager in 1996 and worked on film financing initiatives, business plans for cable and satellite TV channels and investments in new-media companies.
While in Tokyo, he helped launch satco JSkyB, established Sony Pictures Television Japan and two satellite channels AXN and Animax.