Sony adds tech exec VP

Wiesenthal ankles CFSB, named chief strategy officer at Broadband division

NEW YORK — Sony Broadband Entertainment has hired investment banker Robert Wiesenthal as executive VP and chief strategy officer.

Wiesenthal has resigned as managing director and head of the technology group for CSFB (Credit Suisse First Boston). For the past five years at CSFB, Wiesenthal was an adviser to Sony on such deals as its purchase of Loew’s Cineplex and Telemundo.

He will report to Howard Stringer, chairman and CEO of Sony Corp. of America.

A spokeswoman for Sony says Wiesenthal will bring his expertise to such areas as digital cable boxes, which Sony is manufacturing for cable operators such as Cablevision Systems Corp.; interactive television through companies like TiVo, in which Sony has an equity stake; and cable networks Sony is looking to buy or create to supplement its wholly owned Game Show Network.

Wiesenthal has worked on such deals as Seagram’s purchase of MCA Inc., and Liberty Media’s merger with Tele-Communications Inc.

Wiesenthal joined the mergers and acquisitions group of First Boston in 1986. He shifted to its media group in 1992. CSFB named him managing director last year.

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