SFX Entertainment said Tuesday it has inked a joint venture deal with a leading European Internet provider, World Online, to create a pan-European live entertainment portal covering a range of events in music, theater and sports.
The portal will feature live tours, shows and concerts, personalized content, e-commerce, entertainment news and information and chat rooms.
The two groups have also entered into a multiyear, multimillion-dollar agreement that calls for World Online to sponsor SFX events, facilities and tours across Europe. World Online, for its part, will have a highly visible onsite presence at all SFX venues in Europe. Additional elements of the business relationship will be rolled out over the course of the year.
Fast-growing SFX has been gradually expanding outside of the U.S.