NBC and its affiliated partners NBCi and ValueVision have signed a multiyear strategic alliance with SelfCare.com, a health e-commerce site targeting women and families.
NBC and its partners will acquire minority equity stakes in SelfCare.com in exchange for cash and advertising across both NBC and its O&Os, as well as Internet distribution and e-commerce services on NBCi’s Snap. The companies did not disclose financial details.
As part of the deal, ValueVision and SelfCare.com will co-produce a one-hour weekly show on ValueVision’s SnapTV home shopping network. NBC will also have access to SelfCare.com’s health-related content and health experts.
NBC will receive a seat on SelfCare.com’s board of directors, which will be held by NBC’s VP of business development Claudia Taylor.