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Roy Lee, Bender-Spink

Business type: Management and production consulting

Number of employees: 12

Job title: Executive of production-new media

Age: 30

First ‘Net experience: Created Web tracking boards and eventually co-founded FilmShark.com, a resource for script trackers

Biggest challenge: Keeping track of new technologies and companies related to entertainment in a rapidly changing, ever-expanding environment

Favorite bookmark: www.ifilmpro.com

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When it comes to animation content sites on the Web, it seems most deals lead to Roy Lee, the executive who heads up the new-media branch at powerhouse management-production consulting company Bender-Spink.

Lee’s client list is a hot sheet for digital entertainment, and includes animation sites Sarbakan.com, Bogbeast.com, JibJab.com as well as the recently signed NewGrounds.com, a hot underground animation site that features young talent.

One of Lee’s most successful clients so far appears to be CampChaos.com, which he signed to do an animated TV series for VH1, along with content deals for Icebox.com, Pop.com, MediaTrip.com and Warner Bros. records for musicvideos.

“We are looking for nontraditional types of entertainment,” says Lee about the content he seeks. “Something that works on TV doesn’t work on the Internet and we’re experimenting with new forms and new ways to create interactive entertainment. Right now it’s something that would have to be somewhat viral, meaning that it’s something you would want to send on (to others).”

A former corporate attorney, Lee came to Hollywood and started as an assistant tracking scripts at Paramount-based Alphaville Entertainment, where he stayed for three years, moving up the ranks to director of development. He left in 1999 to head up Bender-Spink’s new-media division and quickly brokered a deal with iFilm to create iFilmPro, the section of the site designed as a resource for entertainment professionals. Bender-Spink then signed on as consultants to develop the site, a process which Lee also managed.

As part of that process, Lee co-created the script coverage and tracking site ScriptShark.com. He also brought Lone Eagle, the entertainment directory publisher, to iFilm, which will make the site a leading resource for filmmakers.

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