Primedia allys with host of dot-com firms

IndustryClick venture to sell audio, video, lighting equipment

Primedia announced Monday a slew of deals with dot-coms, including extreme sports site Swell.com, online travel company ByeByeNow.com, community developer DigitalMediaNet.com and software creator Ububu.

Subsid Channel One, Primedia’s initiative to bring news into classrooms, took a noncash equity stake in ByeByeNow.com, which in turn will get advertisements on the daily broadcasts.

In addition, Channel One and “Seventeen” magazine will provide promotional consideration and advertising space to Swell.com, and Seventeen.com has teamed with Ububu to create a “planet” interface that will allow users to bookmark Web sites of their choice by using 3-D graphics.

Get your gavel

Finally, Primedia division IndustryClick and its subsid Digibid has teamed with DigitalMediaNet.com to launch DigitalMediaAuctions.com, which will sell audio, video and lighting equipment.

The precise financial details of the deals were not released.

“Primedia is attracting an ever-growing group of new-media partners who see the benefits of our content, cross promotion and sales capabilities in building their own businesses,” said Tom Rogers, chairman and CEO of Primedia. “Through these partnerships, we continue to establish strategic relationships with companies that have significant potential to be meaningful franchises in the new economy.”

Shares of Primedia fell less than 1% to close at $19.87 on Monday. Primedia owns a stake in more than 215 Internet companies.

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