Polier invites Web duo to Hometown

Sokolow, Lobl will guide prod ventures

Marcie Polier, founder and chairwoman of AC Nielsen EDI, has jumped into the Internet arena by tapping Sam Sokolow and Rob Lobl to head her production company, Homemade Entertainment.

Co-presidents Sokolow and Lobl, who wrote, directed and produced “The Definite Maybe” and distributed the film over the Internet last year, will guide Homemade Entertainment in both online and offline production ventures.

“This is something I’ve always dreamed of,” Polier said.

Company has received $2.5 million in first round funding from Dragonvision Intl., a San Gabriel-based venture capital firm.

Homemade Entertainment has produced “P.R.,” a sitcom consisting of five three-minute Webisodes starring Dachen Thurman. It’s available at BeachBlanket.com. In addition, Sokolow said Homemade is currently in talks with Pop.com and Oddcast.com to produce content and hopes to expand into producing advertisements.

“We’re unaffiliated with any Hollywood entity like studios or incubators,” Sokolow said. “We’re free to create for any Web site with any Hollywood talent on either side of the camera. We will be there to help Hollywood, Madison Avenue and all the artists in between break down the studio structure.”

Company has tapped Jim Olen creative director. He was formerly creative director at ad agency Partners & Shevack/Wolf.

With the help of Amazon.com Advantage, a program targeted at independent filmmakers looking to make a splash on the Web, “The Definite Maybe,” starring Bob Balaban, Teri Garr, Al Franken, Roy Scheider and Eric Stolz, was the first filmed distributed over the Internet.

The film, made for $100,000, landed among the top 20 bestselling videos on the Web site and won the best picture and best director honors at the 1998 New York Intl. Independent Film & Video Festival.

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